The Importance of Engaging an Expert Agency for Content Marketing

In the digital space, data and content have always been crucial elements. With the development of user-focused websites, it is turning out to be more target-oriented and customized. Even though anybody can create content, quality content is something important for the success of any website. Even if you decide to use content as the marketing tool, your content should not be too much product oriented. If you have such contents, it will be clearly visible that you want to sell your product. The content should be informative besides promoting the product. You might be confused how to do this. This is where a marketing agency Singapore can help your business grow.

An industry with continuous demand

The excellent thing about content is that it can be shared with the world. In the coming years, it is expected that the desire for quality content will only grow and will never diminish. The niche of content marketing alone is identified as a billion-dollar industry. This is why the job for content creators is actually abundant in most industries. In the present digital world, there is a number of ways a business can obtain a practical content. Here are some of the reasons stated by expert digital marketing companies as to why digital content is going to be the next biggest thing for businesses:

Increase in OTT Players

Do you know who is an OTT player? OTT stands for Over-the-top Content. It is a huge term that encompasses video, audio and other media contents that are delivered over the web without the engagement of multiple-system operator or MSO in the job of controlling and disturbing the content. Since the introduction of Netflix in the year 2010, within the next few years, more than 50 such OTT services have evolved. There is an improvement in this niche because of the improving quality of production, reduction in the cost of production, increasing usage of area-related content and user-data-driven methodology in the creation of content.

In fact, reports state that trends in the web-based entertainment contribute to nearly 31% of the web searches. Reports further add that the video viewing audience is increasing day-by-day. In India alone, the expected growth level of people viewing online videos is nearly half of a thousand million by the year 2020, which shows up a compounded yearly growth rate of nearly 14%. When this is the case of videos, music combined with view contributes to around most part of the user preferences. This is one of the important reasons why digital content is going to be the next big thing. So, businesses are recommended to grab this opportunity in the right manner to reach out a larger group of audience.

Content in regional languages

Nowadays, many people are using their mobile phones as the entertainment channels. Businesses are grabbing this opportunity rightly and they are able to succeed in their digital marketing woes because they create content that can bring better user engagement and geographies. Above all, reports state that nearly 45% of Over-the-top Content users view content that is made in their regional language. This makes digital content the next big thing for businesses to market and to reach out the target market.

Who are the players?

Players, who have actually got into the business of marketing digital content, encompass production houses, independent creators, telecom companies, and handset manufacturers. The reason is that they have rightly understood that getting help from a digital marketing agency in Singapore is feasible. As these professionals are able to bring vast reach via multiple channels, particularly digital channels, companies in the above-mentioned niches are actually gaining. But, the challenges faced by these players include limited libraries of content, sluggish distribution, and high cost of content. Irrespective of the challenges faced, professional services in the digital marketing industry can be of true help.

Strategic partnership

It is true that creating digital content and marketing them in the right manner are tough tasks. But, these tasks can be handled in the right manner by the professional services with expertise in this regard. They just frame their digital marketing plans after completely analyzing the target market. When the strategies that will rightly reach the target market are followed, the outcome will also be positive without any doubt whatsoever. So, understanding the great scope for digital content, businesses should rightly use the opportunity of hiring a professional company with expertise in digital marketing in Singapore to reap the tastes of success.

Important components of digital marketing strategies

In the digital marketing arena, different marketing strategies are followed by professional services and here are the top of them:


The initial step is identifying the customers. Segmentation is a process that will help with classifying the huge target market to smaller and a more manageable group on the basis of their priorities, interests and requirements. This will help businesses to create a more customized campaign. This can be achieved with the help of polling, data collection, and through surveys. It is generally recommended that businesses should follow direct strategies as it will bring better outcomes.

Email campaigns

Once the target market is segmented, a well-written campaign sent through email can help with message spreading. For instance, website announcements, press releases, product launches, and newsletters can be sent to the target market in this manner. In addition, websites and social media communication can also help.


These are the contact points between the brands and their customers. This step encompasses understanding the experience of customers from each angle. This includes knowing the customer reaction to everything from mails to billing. This will help the businesses to make the necessary improvements and corrections, such that market reach will widen and lead generation will become easier.

With so many factors involved, it is important to get an expert marketing agency involved for your content marketing efforts. This aside, branding and precise targeting are other important areas that can ensure the success of digital marketing campaigns.

An Idiot’s Guide for Choosing the Best Marketing Agency in Singapore

Taking proper guidance from a competent marketing agency in Singapore is the best way to flourish your business online. No matter whether a business owner is a novice or experienced, digital agencies are always ready to assist all of them. Now, a point comes how one will choose the perfect agency to expand his or her business. If by chance, an entrepreneur selects an inefficient agency, then instead of blooming his business’s growth will collapse.

Firstly, list the marketing requirements of your company. Here is a short list that may help owners understand the requirements.

  1. Website design, strategy and development
  2. E-mail marketing
  3. Social media marketing
  4. Content creation and blogging
  5. Online advertising (PPC, Facebook Ads, etc.)
  6. Analytics

Now, here is a brief guide to those factors that need consideration before seeking a digital agency.

Things that require consideration before choosing a digital marketing agency in Singapore:

Expertise needs

A company owner must be aware of the expert areas of his or her team. Unless and until one can identify those areas that the team is lagging behind, it will not be possible to hire digital agencies.

One must seek guidance from an agency possessing a wide range of online marketing expertise. By doing so, the team will be able to analyze things from a different perspective.

Service needs

Marketing services of online digital agencies may range from PR, designing, media, advertising and more. So, a business owner must identify the team’s basic needs for being more specific while looking for agencies.

To cut the long story short, choose a marketing agency that is an expert in the fields of your needs.

Check the agency’s credibility

While searching for a perfect digital agency, check whether they possess a catchy and engaging website or not. Apart from that one can go through the client’s logos and testimonial for further information. Another factor that needs consideration is whether the agency has any experience in the particular field. If they do have any experience, then how much.

Checking an agency’s reliability is also possible by going through all positive as well as negative reviews. Such essential factors help in building a trust- worthy relationship between a business owner and a marketing agency.

Research about their tools

Successful digital marketers possess numerous necessary tools that are a must to enhance the business of their clients. They use such tools for tracking data, doing relevant research and also to remain strategic.

Check the services offered by the marketing agencies

It may happen that a full- service agency does not offer all the services that you are searching for. Thus, business or company owners must be very selective in this case.

It is easy to handle this situation by interrogating lots of questions. By doing so, one will have a crystal clear idea of what to expect from that agency. Compare those services with other marketing agencies to select the best.


There is definitely risk in choosing a marketing agency. Pick the wrong one, and your business is sure to suffer. On the other hand, if you manage to choose the correct agency, digital marketing in Singapore can prove to be a breeze and immensely beneficial for your business.

The Huge Reliance On Digital Marketing in Singapore

Digital marketing is the primary term for all the efforts related to online marketing. The businesses can gain more influence from the digital channels that include Google search, emails, social media as well as the websites so that they are able to connect with not only their present customers but also their future customers. Nowadays, people spend almost twice their time on the Internet as compared to what they did almost twelve years ago. The way people do their shopping has changed completely too. Offline marketing is hard of any interest to the people now. Marketing, since the beginning, meant connecting with the audience at the right place and right time. It has changed today because the audience can be targeted at the place where they are spending the maximum time, that is, the Internet. From the website that is being handled for the business to branding the assets online, which includes the digital advertisements, marketing through emails, online brochures, etc., there is a huge gamut of strategies and assets that come under digital marketing. Also, the digital marketers who are the wisest and the best, have vivid pictures in their minds of how the strategies and assets can help them fulfill the goal they are aiming for.

Benefits of Digital Marketing

Marketing has started changing its course from the traditional ways of marketing which include the television advertisements, mail outs, or billboards to the new way, known as the Digital Marketing. There has been an emphasis on communications through email, PPC, web tracking and so on. Digital marketing is growing with every passing day in popularity because of its potency to engage the clients and the leads through means that can be easily accessed. Here are some key benefits of digital marketing:

  • You cannot really measure the number of people who are looking at your billboard or how many were interested in the flyers before they sent it for recycling. Digital Marketing, on the other hand, provides reports that are extremely reliable as to the number of people who have actually opened the link that you have sent to them through emails.
  • The consumers are undoubtedly in search of a custom or a personalized journey which is not at all possible in the case of traditional marketing. Digital marketing helps you to identify the interests so that you can understand their preferences. The largest asset of online marketing is personalization.
  • The activities that are related to traditional marketing have a high range price tag. The television advertisements, billboards or the radio commercials are huge expenses. The products of Digital Marketing can be scaled according to sizes and hence can be used by the businesses so that you can easily reach the target audiences.
  • Digital Marketing can be accessed by a large number of people because it takes place through the internet. Traditional marketing limits the audiences to a particular geographic area. With the help of online marketing, one can also connect with the audiences who are in some other country with the help of effective means.
  • Digital Marketing comes with an addition feature, which is reporting. If any person feels that there is something that is not performing the way it should, he can easily point it out and change it. Several things can be tried by the person, and he can execute the one, he feels will work the best way.
  • It is very easy to connect with the customers online, as they just click away. Customers do not have to receive phone calls anymore or visit shops physically. They have the ability to visit the websites and make purchases or gain more information about the organizations, sitting back at home.

The Future of Digital Marketing

Digital Marketing is a process that is continuously shifting. Innovative technologies have been implemented, which is the prime reason for online marketing to improve on a regular basis. The businesses are also changing at the same pace so that they do not lose out on attracting the customers. The websites will be customized, and there will be a particular website for each customer, which is going to alter the way people interact over the internet. Though Digital Marketing is not very costly now, in the near future, this is going to change, as all businesses are trying their hands in online marketing. The video advertisements are the best way to attract the customers, and they are likely to increase in future. The businesses have plans to target more customers who use smartphones for purchasing. This revolution is going to hit online marketing as compared to other fields.

Its Widespread Adoption in Singapore

Brands are diversifying with each passing day, and Southeast Asia is offering markets so that the companies can build demand which in turn will help to increase the sales. It is very difficult for the marketers to identify where they are going to put more effort. The search engines, e-commerce players or the social networking sites are not same for all the countries. If we look into the demography of Singapore, there are a total of 5.26 million people, among which almost eighty-one percent of them are online. This makes Singapore the country with the highest number of people online. The internet in Singapore is also of a very high speed. Digital marketing started very slow in Singapore because it had the best shopping malls from around the world. Also, the national past time of the people of Singapore is shopping offline. But, now, according to reports, Singapore is responsible for half the online retail that takes place in Southeast Asia.

The sites there are completely different though. For example, there is no local site for Amazon in Singapore, though free deals on shipping are provided to the customers. The companies like Reebonz (Luxury), Zalora (Fashion), Redmart (Groceries) and Lazada (Electronics) are doing very well. There are many western companies that set up their very own websites in Singapore. The new e-commerce company of SingPost, namely, SP Commerce, helps in the management of solutions for Muji, Calvin Klein, and Adidas. The people of Singapore have local cultures that are really strong, and the digital marketers are well established. Digital marketing in Singapore has come a long way, and with the future improvements in online marketing, it is going to attract a lot of businesses as well.

Key Online Marketing Strategies Being Used in Singapore

Wondering on how to enter the market and create a long lasting impact on customers is an objective that all entrepreneurs have for their businesses. The biggest challenge faced by most of the changing marketing is the marketing trends to follow. Any digital marketing agency in Singapore is well polished with a competitive team of experts, who have the expertise opinion in ongoing trends.

The latest trends that are seen in digital marketing strategies for 2017 are as follows:

Content writing techniques

Content marketing has been the best source of digital marketing trend for the last 3 years. Content blogs, SEO articles, etc. has been a prime focus of all marketing strategies via digital methods. Research with Hub Spot shows strategic preference towards contents among businesses approximately 40% in 2016. This trend is to continue to 2017 too. Development of better web pages is also a significant suggestion of content writing industry increment.

Data science and analysis

Data analysis and data science is a lucrative platform. These formats are an equally ongoing trendy platform for online marketing in Singapore to show interest in. the entire basic principle of data collected from the market is incorporated in further investment and planning of the market. Many separate data analyzing companies have also sprouted up from the demand for data figures for research and marketing.

Marketing automation

Marketing automation just like content marketing is a top ongoing trend for the past 5 years. This automation service brings out the analyzed curve to invest in the future.

Mobile marketing

Mobile marketing involves advertising, development of apps for mobile phones. This method has dropped down lower than its original demand. Mobile has a large impact on search engines like Google. To make a more development to digital advertising industry by putting up online traffic generation is preferred.

Social media marketing

Social media marketing is a very big platform. This service can be used by creating product page or brand pages, regular updates or even sponsored posts. These posts highlight the benefits of a particular object in focus and crawl up to news feed. With a click of the link, interested customers are introduced to the promotional service, or coupon, etc. with the growth and diversity of social sites, the benefits of advertisement is seen very often in the enterprise.

Advertisements in SEOs

Seo techniques have been evergreen for promoting and advertisement since a very long time. This year, SEO is a very popular technique again. With the purchase of pay per view networks, companies all around the world are benefitting. Google AdWords is a helping platform for such paid services.

PR services

Online PR services are like an icing on the cake. The use of PR services along with other pre-mentioned services make an overall marketing strategy more effective than ever.

The above trends for online marketing are constantly being included within digital strategies to effectively capture customers’ interests. Digital marketing in Singapore has grown so much over the past years. All breakthrough trends have been judged and projected on the above list of marketing strategies. These trends will be very much popular in 2017 and the upcoming years.

6 Important Skills that a Digital Marketing Agency Must Possess

Go digital! Yes, this is the prime motive of all marketing agencies in Singapore. Thus, both big as well as small business owners are looking forward to digital marketing. For this reason, they have to pursue assistance from online marketing agencies. Maintaining customer satisfaction is really a challenging task of a digital marketing agency in Singapore.

To enhance positive reputation, digital marketing agencies must possess certain skills which the clients look for before selecting them.

Here are the 6 essential skills a digital marketing agency in Singapore must possess:

1. Speed

Digital marketing’s pace is nearly similar to the speed of light. Thus, keeping this in mind all marketing agencies must adapt the ability to maintain that pace. A true fact is that it is really difficult for the agencies to develop that much speed to move quickly like the consumers. Development is the main skill they can develop for a better future.

2. Knowledge of human behavior

Quite interesting, right? One must be thinking what an agency will do by understanding behavior of humans. Well, it is essential to gain the knowledge of people’s online behavior for increasing the website’s clicks, views and engagement.

Understanding the ways how color psychology, eye- tracking studios and also micro- expressions bring a change in the online campaign’s effectiveness must be the priority of all digital marketing agencies. Though sad yet the truth is that many such agencies are available in Singapore who are unable to master the basic science and art of digital marketing.

3. Cyber security

Another major skill which all clients look for before selecting digital marketing agencies is cyber security. Why is this so? Hacking of websites is very common and so agencies must have an intense idea about protecting their client’s sites. Changing password is not always a fruitful process, so to sparkle on the top as ‘the best marketing agency,’ fixing such problems is mandatory.

4. Adaptability

Digital marketing is progressing and expanding almost every minute. A strategy that proved to be successful an hour back may not work at this moment. In the same manner, an idea that is working wonders right now might not do the same after few months. Thus, the best skill that will help all digital marketing agencies flourish more in future is the potential to change according to the present scenario.

To attract more clients, agencies must develop a habit of changing as ‘change is the only constant’ here.

5. Content marketing

Content is the best possible way to engage everyone. So, agencies must be capable of creating highly attractive and engaging content. Clients always prefer those agencies that can assist them in this particular matter for increasing the audience of their websites.

If the marketing agencies provide their clients with outstanding website contents, it will be easier for them to stand out.

6. Client retention

An agency’s rate of client retention must be higher than other competitors. Many partnerships may be for a short term, but if an agency successfully provides excellent result to their clients, then it will convert to long- term relationships.

Digital marketing in Singapore will progress more rapidly in the upcoming days, months and years. To survive, an agency certainly needs to equip itself with the skills listed above. If they do not, they will certainly fall behind their competitors.