The Huge Reliance On Digital Marketing in Singapore

Digital marketing is the primary term for all the efforts related to online marketing. The businesses can gain more influence from the digital channels that include Google search, emails, social media as well as the websites so that they are able to connect with not only their present customers but also their future customers. Nowadays, people spend almost twice their time on the Internet as compared to what they did almost twelve years ago. The way people do their shopping has changed completely too. Offline marketing is hard of any interest to the people now. Marketing, since the beginning, meant connecting with the audience at the right place and right time. It has changed today because the audience can be targeted at the place where they are spending the maximum time, that is, the Internet. From the website that is being handled for the business to branding the assets online, which includes the digital advertisements, marketing through emails, online brochures, etc., there is a huge gamut of strategies and assets that come under digital marketing. Also, the digital marketers who are the wisest and the best, have vivid pictures in their minds of how the strategies and assets can help them fulfill the goal they are aiming for.

Benefits of Digital Marketing

Marketing has started changing its course from the traditional ways of marketing which include the television advertisements, mail outs, or billboards to the new way, known as the Digital Marketing. There has been an emphasis on communications through email, PPC, web tracking and so on. Digital marketing is growing with every passing day in popularity because of its potency to engage the clients and the leads through means that can be easily accessed. Here are some key benefits of digital marketing:

  • You cannot really measure the number of people who are looking at your billboard or how many were interested in the flyers before they sent it for recycling. Digital Marketing, on the other hand, provides reports that are extremely reliable as to the number of people who have actually opened the link that you have sent to them through emails.
  • The consumers are undoubtedly in search of a custom or a personalized journey which is not at all possible in the case of traditional marketing. Digital marketing helps you to identify the interests so that you can understand their preferences. The largest asset of online marketing is personalization.
  • The activities that are related to traditional marketing have a high range price tag. The television advertisements, billboards or the radio commercials are huge expenses. The products of Digital Marketing can be scaled according to sizes and hence can be used by the businesses so that you can easily reach the target audiences.
  • Digital Marketing can be accessed by a large number of people because it takes place through the internet. Traditional marketing limits the audiences to a particular geographic area. With the help of online marketing, one can also connect with the audiences who are in some other country with the help of effective means.
  • Digital Marketing comes with an addition feature, which is reporting. If any person feels that there is something that is not performing the way it should, he can easily point it out and change it. Several things can be tried by the person, and he can execute the one, he feels will work the best way.
  • It is very easy to connect with the customers online, as they just click away. Customers do not have to receive phone calls anymore or visit shops physically. They have the ability to visit the websites and make purchases or gain more information about the organizations, sitting back at home.

The Future of Digital Marketing

Digital Marketing is a process that is continuously shifting. Innovative technologies have been implemented, which is the prime reason for online marketing to improve on a regular basis. The businesses are also changing at the same pace so that they do not lose out on attracting the customers. The websites will be customized, and there will be a particular website for each customer, which is going to alter the way people interact over the internet. Though Digital Marketing is not very costly now, in the near future, this is going to change, as all businesses are trying their hands in online marketing. The video advertisements are the best way to attract the customers, and they are likely to increase in future. The businesses have plans to target more customers who use smartphones for purchasing. This revolution is going to hit online marketing as compared to other fields.

Its Widespread Adoption in Singapore

Brands are diversifying with each passing day, and Southeast Asia is offering markets so that the companies can build demand which in turn will help to increase the sales. It is very difficult for the marketers to identify where they are going to put more effort. The search engines, e-commerce players or the social networking sites are not same for all the countries. If we look into the demography of Singapore, there are a total of 5.26 million people, among which almost eighty-one percent of them are online. This makes Singapore the country with the highest number of people online. The internet in Singapore is also of a very high speed. Digital marketing started very slow in Singapore because it had the best shopping malls from around the world. Also, the national past time of the people of Singapore is shopping offline. But, now, according to reports, Singapore is responsible for half the online retail that takes place in Southeast Asia.

The sites there are completely different though. For example, there is no local site for Amazon in Singapore, though free deals on shipping are provided to the customers. The companies like Reebonz (Luxury), Zalora (Fashion), Redmart (Groceries) and Lazada (Electronics) are doing very well. There are many western companies that set up their very own websites in Singapore. The new e-commerce company of SingPost, namely, SP Commerce, helps in the management of solutions for Muji, Calvin Klein, and Adidas. The people of Singapore have local cultures that are really strong, and the digital marketers are well established. Digital marketing in Singapore has come a long way, and with the future improvements in online marketing, it is going to attract a lot of businesses as well.

Key Online Marketing Strategies Being Used in Singapore

Wondering on how to enter the market and create a long lasting impact on customers is an objective that all entrepreneurs have for their businesses. The biggest challenge faced by most of the changing marketing is the marketing trends to follow. Any digital marketing agency in Singapore is well polished with a competitive team of experts, who have the expertise opinion in ongoing trends.

The latest trends that are seen in digital marketing strategies for 2017 are as follows:

Content writing techniques

Content marketing has been the best source of digital marketing trend for the last 3 years. Content blogs, SEO articles, etc. has been a prime focus of all marketing strategies via digital methods. Research with Hub Spot shows strategic preference towards contents among businesses approximately 40% in 2016. This trend is to continue to 2017 too. Development of better web pages is also a significant suggestion of content writing industry increment.

Data science and analysis

Data analysis and data science is a lucrative platform. These formats are an equally ongoing trendy platform for online marketing in Singapore to show interest in. the entire basic principle of data collected from the market is incorporated in further investment and planning of the market. Many separate data analyzing companies have also sprouted up from the demand for data figures for research and marketing.

Marketing automation

Marketing automation just like content marketing is a top ongoing trend for the past 5 years. This automation service brings out the analyzed curve to invest in the future.

Mobile marketing

Mobile marketing involves advertising, development of apps for mobile phones. This method has dropped down lower than its original demand. Mobile has a large impact on search engines like Google. To make a more development to digital advertising industry by putting up online traffic generation is preferred.

Social media marketing

Social media marketing is a very big platform. This service can be used by creating product page or brand pages, regular updates or even sponsored posts. These posts highlight the benefits of a particular object in focus and crawl up to news feed. With a click of the link, interested customers are introduced to the promotional service, or coupon, etc. with the growth and diversity of social sites, the benefits of advertisement is seen very often in the enterprise.

Advertisements in SEOs

Seo techniques have been evergreen for promoting and advertisement since a very long time. This year, SEO is a very popular technique again. With the purchase of pay per view networks, companies all around the world are benefitting. Google AdWords is a helping platform for such paid services.

PR services

Online PR services are like an icing on the cake. The use of PR services along with other pre-mentioned services make an overall marketing strategy more effective than ever.

The above trends for online marketing are constantly being included within digital strategies to effectively capture customers’ interests. Digital marketing in Singapore has grown so much over the past years. All breakthrough trends have been judged and projected on the above list of marketing strategies. These trends will be very much popular in 2017 and the upcoming years.

6 Important Skills that a Digital Marketing Agency Must Possess

Go digital! Yes, this is the prime motive of all marketing agencies in Singapore. Thus, both big as well as small business owners are looking forward to digital marketing. For this reason, they have to pursue assistance from online marketing agencies. Maintaining customer satisfaction is really a challenging task of a digital marketing agency in Singapore.

To enhance positive reputation, digital marketing agencies must possess certain skills which the clients look for before selecting them.

Here are the 6 essential skills a digital marketing agency in Singapore must possess:

1. Speed

Digital marketing’s pace is nearly similar to the speed of light. Thus, keeping this in mind all marketing agencies must adapt the ability to maintain that pace. A true fact is that it is really difficult for the agencies to develop that much speed to move quickly like the consumers. Development is the main skill they can develop for a better future.

2. Knowledge of human behavior

Quite interesting, right? One must be thinking what an agency will do by understanding behavior of humans. Well, it is essential to gain the knowledge of people’s online behavior for increasing the website’s clicks, views and engagement.

Understanding the ways how color psychology, eye- tracking studios and also micro- expressions bring a change in the online campaign’s effectiveness must be the priority of all digital marketing agencies. Though sad yet the truth is that many such agencies are available in Singapore who are unable to master the basic science and art of digital marketing.

3. Cyber security

Another major skill which all clients look for before selecting digital marketing agencies is cyber security. Why is this so? Hacking of websites is very common and so agencies must have an intense idea about protecting their client’s sites. Changing password is not always a fruitful process, so to sparkle on the top as ‘the best marketing agency,’ fixing such problems is mandatory.

4. Adaptability

Digital marketing is progressing and expanding almost every minute. A strategy that proved to be successful an hour back may not work at this moment. In the same manner, an idea that is working wonders right now might not do the same after few months. Thus, the best skill that will help all digital marketing agencies flourish more in future is the potential to change according to the present scenario.

To attract more clients, agencies must develop a habit of changing as ‘change is the only constant’ here.

5. Content marketing

Content is the best possible way to engage everyone. So, agencies must be capable of creating highly attractive and engaging content. Clients always prefer those agencies that can assist them in this particular matter for increasing the audience of their websites.

If the marketing agencies provide their clients with outstanding website contents, it will be easier for them to stand out.

6. Client retention

An agency’s rate of client retention must be higher than other competitors. Many partnerships may be for a short term, but if an agency successfully provides excellent result to their clients, then it will convert to long- term relationships.

Digital marketing in Singapore will progress more rapidly in the upcoming days, months and years. To survive, an agency certainly needs to equip itself with the skills listed above. If they do not, they will certainly fall behind their competitors.